our brands
Scale Content Inc. operates high‑impact digital brands across entertainment, news, royal coverage, space tech, human‑interest, and more verticals. Guided by an investor mindset and supported by a globally distributed content and technology team, we turn niche expertise into mission‑critical experiences for millions of readers - fueling sustainable growth and broadening our investment horizon.
MEA Worldwide
MEA WorldWide (MEAWW) is a digital news organization delivering fast, accurate, and engaging coverage across U.S. and global current affairs. With a 24/7 newsroom and an extensive network of reporters and editors, MEAWW focuses on breaking news across politics, crime, science, entertainment, and human-interest stories that shape public conversation.
The brand’s mission is simple: to inform readers with credible reporting, balanced perspectives, and stories that matter.
Fast facts:
- Audience reach: 10M+ monthly unique visitors and 25 M+ viewers.
- Prime channels: Google Search, Facebook News
- Key verticals: US Politics, Local News, Reality TV, Celeb News, Human Interest
McGill Media
McGill Media began as a mindful-quotes community and has grown into a culture and ideas magazine that “informs, inspires, and empowers” its readers. Acquired in July 2025, the brand now blends long-form essays, social-good campaigns, and daily inspiration, always valuing “substance over sensationalism, compassion over clicks.
Fast facts:
- Community reach: 10M+ social followers and newsletter subscribers
- Content cadence: 6 to 8 new essays and quote collections each day
- Reader mood: 87% say McGill leaves them “more hopeful” after a visit (internal survey, 2025)
The Royal Observer
Launched in 2021 and folded into Scale Content in 2025, The Royal Observer™ is the go-to digital salon for palace insiders and arm-chair monarchists alike. Its newsroom “takes you beyond high walls and gilded gates” to cover royal traditions, modern-day scandals, and the human stories that connect them all. Sharp fact-checking, historical context, and a sprinkle of tabloid sparkle keep
readers coming back daily.
Fast facts:
- Audience hot-spots:United States, United Kingdom & Canada.
- Prime channels: Google Discover, Flipboard, MSN.
- Signature verticals: Heirs & Spares, Royal Rebels, Features & Scandals
Starlust
Starlust makes the cosmos feel close enough to touch. Created by a team of amateur astronomers in 2019 and welcomed into the Scale Content family in Feb 2025, the site “demystifies the night sky through practical guides, honest gear reviews, and accessible educational content.” Whether it’s a telescope buyer’s checklist or a step-by-step tutorial on photographing the Perseids, Starlust champions curiosity over credentials.
Fast facts:
- Monthly sky-watchers: 800K unique visitors during peak meteor-shower months
- Top SERP wins: “Best beginner telescope,” “What planet is that tonight?”
- Core pillars: Stargazing Tips, Instruments, Spaceflight Explainers
The Daily Net
Pubninja
Pubninja is Scale Content Inc.’s full‑service content studio, purpose‑built for publishers who need quality and velocity without adding headcount. From keyword research and topic ideation to writing, editing, and on‑page optimization, Pubninja combines a vetted bench of domain experts with proprietary workflows that deliver SEO‑ready articles in as little as 48 hours.
Fast facts:
- Output capacity: 4000+ optimized articles & 80+ videos per month
- Talent network: 100+ writers, editors, and fact‑checkers across various time zones
- Client impact: Average 35 % YoY organic‑traffic growth within six months of onboarding
MTN
Launched as a fandom-first brand, MTN delivers fast, engaging coverage of movies, television, and streaming culture. From reviews and casting scoops to box office analysis and award-season highlights, MTN connects fans with the entertainment moments that matter most. Built for social platforms, the brand specializes in photos, reels, clips, and live reactions, making it a destination for audiences who want their screen news in real time.
Fast facts:
- Audience reach: 1M+ monthly video viewers across Facebook
- Prime channels: Facebook, Instagram Reels
- Key verticals: Movies · TV · Streaming · Awards & Fandom
