our brands
Scale Content Inc. acquires, builds, and scales high‑impact digital brands across entertainment, news, royal coverage, space tech, and human‑interest verticals. Guided by an investor mindset and supported by a globally distributed content and technology team, we turn niche expertise into mission‑critical experiences for millions of readers - fueling sustainable growth and broadening our investment horizon.
McGill Media
McGill Media began as a mindful-quotes community and has grown into a culture and ideas magazine that “informs, inspires, and empowers” its readers. Acquired by Scale Content in July 2025, the brand now blends long-form essays, social-good campaigns, and daily inspiration, always valuing “substance over sensationalism, compassion over clicks.
Fast facts:
- Community reach: 10M+ social followers and newsletter subscribers
- Content cadence: 6 to 8 new essays and quote collections each day
- Reader mood: 87% say McGill leaves them “more hopeful” after a visit (internal survey, 2025)
The Royal Observer
Launched in 2021 and folded into Scale Content in 2024, The Royal Observer™ is the go-to digital salon for palace insiders and arm-chair monarchists alike. Its newsroom “takes you beyond high walls and gilded gates” to cover royal traditions, modern-day scandals, and the human stories that connect them all. Sharp fact-checking, historical context, and a sprinkle of tabloid sparkle keep
readers coming back daily.
Fast facts:
- Audience hot-spots:United States, United Kingdom & Canada.
- Prime channels: Google Discover, Flipboard, MSN.
- Signature verticals: Heirs & Spares, Royal Rebels, Features & Scandals
Starlust
Starlust makes the cosmos feel close enough to touch. Created by a team of amateur astronomers in 2019 and welcomed into the Scale Content family in Feb 2025, the site “demystifies the night sky through practical guides, honest gear reviews, and accessible educational content.” Whether it’s a telescope buyer’s checklist or a step-by-step tutorial on photographing the Perseids, Starlust champions curiosity over credentials.
Fast facts:
- Monthly sky-watchers: 800K unique visitors during peak meteor-shower months
- Top SERP wins: “Best beginner telescope,” “What planet is that tonight?”
- Core pillars: Stargazing Tips, Instruments, Spaceflight Explainers
MEA Worldwide
Founded in 2016 as a social‑first quiz product, MEA WorldWide (MEAWW) has evolved into a global entertainment‑news powerhouse covering reality TV, streaming, movies, music, and celebrity culture. Its sister site, News MEAWW, extends the brand’s fast‑paced DNA to breaking headlines in crime, politics, science, sports, and human interest. Together they deliver 24/7 storytelling that mirrors and often shapes social conversations.
Fast facts:
- Audience reach: 3 M+ monthly unique visitors and 15 M+ pageviews
- Prime channels: Google Search, Facebook News
- Key verticals: US Politics, Reality TV, Celeb News, Viral Human Interest
Pubninja
Pubninja is Scale Content Inc.’s full‑service content studio, purpose‑built for publishers who need quality and velocity without adding headcount. From keyword research and topic ideation to writing, editing, and on‑page optimization, Pubninja combines a vetted bench of domain experts with proprietary workflows that deliver SEO‑ready articles in as little as 48 hours.
Fast facts:
- Output capacity: 4000+ optimized articles & 80+ videos per month
- Talent network: 200+ writers, editors, and fact‑checkers across 12 time zones
- Client impact: Average 35 % YoY organic‑traffic growth within six months of onboarding
