Who we are
Scale Content Inc. is a U.S. based digital media company that publishes and manages a network of editorial brands reaching over 50 million audiences every month. We focus on delivering credible, high-quality journalism and engaging storytelling across categories such as news, politics, entertainment, royals, science, and culture, through formats including articles, videos, explainers, and live coverage.
Scale Content Inc. serves as the publishing entity for all media brands owned by Eleven Int Service Private Limited, a global media group. Both companies are wholly owned by Anay Chowdhary and Nirnay Chowdhary, who oversee the editorial operations, and strategy across the portfolio. While Eleven Int Service Private Limited holds the intellectual property for the brands, Scale Content Inc. functions as the U.S. publisher, managing daily editorial operations, partnerships, compliance, and audience initiatives across markets.
Our network is news-first, U.S. focused, and globally relevant, with around-the-clock newsrooms producing timely, accurate, and engaging coverage. Our editorial and production teams include experienced journalists, editors, producers, and audience specialists, supported by dedicated units for SEO, analytics, partnerships, and distribution. Together, they power a content ecosystem designed to inform, engage, and build trust with readers across platforms.
what we do
CREATE
INVEST
SCALE
Anay Chowdhary - Co-Founder & CEO
Nirnay Chowdhary - Co-Founder & COO
Bazam Jasim - Head of Business Operations
Gordon Platt - Partnerships & Compliance Lead
Chetana Shahin - Managing Editor
Katelyn O’Shaughnessy - Chief Anchor
2B+
Lifetime Website Views
150M+
30m+
Our portfolio
1. Accuracy & Fact‑Checking
Three layer editorial team review .
Claims are verified with primary documents, expert interviews, or peer‑reviewed research wherever possible.
Statistics are dated and linked for context.
Speed never overrides accuracy.
2. Independence & Integrity
Editorial decisions are made without influence from advertisers, affiliates, or investors.
We disclose any material connection (free products, sponsorships, affiliate links) in line with the FTC Endorsement Guides (updated 2023).
Staff must declare and recuse themselves from topics that pose a conflict of interest.
3. Originality & Plagiarism
Zero‑tolerance for plagiarism or wholesale AI‑generated copy.
All quotations, images, and data are properly attributed or licensed.
4. Corrections & Updates
Prompt, transparent corrections appear at the top or foot of the article with a datestamped note.
Readers can flag potential errors via [ editor@scalecontentinc.com ].
Significant updates receive a “Last updated” timestamp in the by‑line.
5. Diversity, Inclusion & Representation
We strive for multiple perspectives in sources and imagery, reflecting the audiences we serve.
All lifestyle, health, and product coverage is reviewed for bias by designated editors or external advisors.
6. Use of Automation & AI
Generative AI may assist with research or copy‑editing suggestions, but a human editor always writes, reviews, and approves the final text.
We label any AI‑assisted visual or data element.
7. Reader Engagement
Comment areas are moderated under our Community Guidelines to foster civil discourse.
We welcome story tips and feedback at [contact@scalecontentinc.com ].
8. Editorial Governance
Our policy is informed by:
SPJ Code of Ethics (seek truth, minimize harm, act independently, be accountable).
The Trust Project’s 8 Trust Indicators on transparency and accountability.
9. Advertising, Affiliate & Sponsored Content
Sponsored stories carry a clear “Sponsored” or “Paid Content” label.
Affiliate links are identified with a disclosure line (“We may earn a commission…”).
Reviews are never for sale; products cannot buy higher ratings.
10. Periodic Review
This policy is reviewed at least once a year and whenever industry standards change.
Last reviewed: July, 2025.
OUR COMMITMENT
We measure success not only in audience numbers but in the clarity of our purpose. Everything we build is anchored by a shared mission, vision, and set of values that shape every headline, hire, and investment decision.
Sustainable Growth
Build audiences, revenue, and talent pipelines that endure - never sacrificing trust for short‑term gains.
Investment Mindset
Allocate capital and attention with discipline; measure everything, improve relentlessly, reinvest in what works.
Dynamic Energy
Move quickly, test boldly, and bring contagious enthusiasm to every story, format, and platform.
Adaptability
Disrupt ourselves before others can - evolving content, technology, and strategy ahead of the curve.