Articles & search
Editorial stories, explainers, features and search-led publishing.
Partnerships
Build something
audiences want
to watch.
Scale works with partners to develop original media programs across video, social, editorial and platform distribution — built around the audience, format and idea.
MTN · Talent interviews and original entertainment formats
Our Audience
Built around U.S. audiences.
Scale’s portfolio reaches audiences across news, politics, entertainment, culture, royals, science and sport, with the majority of the audience in the United States.
70%+
U.S. audience
Audience by age
Audience by gender
- Women
- 65%
- Men
- 35%
Leading U.S. markets
- New York
- Chicago
- Philadelphia
Formats built for every screen.
Photos & social storytelling
Visual posts, social cards, galleries and community-led publishing.
Reels, Shorts & vertical video
Fast, platform-native video for social discovery and conversation.
Long-form video
Interviews, explainers, features and deeper video storytelling.
Live & anchor-led
Presenter-led coverage, live conversations, reactions and breaking moments.
Branded series
Repeatable editorial formats developed with partners and clearly disclosed.
How we work
with partners.
Programs bring together production, editorial and distribution across the network.
- Audience & brand fit
- Choose a brand with a clear editorial proposition. Shape the idea around its audience and the formats they recognize.
- Production & editorial
- Presenter-led conversations, entertainment access, articles and explainers, shaped for the appropriate brand and format.
- Distribution & reporting
- A publishing plan across the appropriate brand destinations, followed by performance reporting.
Let’s build the
right program.
Share the audience, idea and objective you have in mind.
Contact Our Partnerships Team Other Enquiries